But, did you know that if you turn the sandwich upside down, you see the visage of Jonah Goldberg:
UPDATE: I'm told the auction is into the millions now! Astounding. Amazing what kind of value Jonah's face can bring! As one blogger put it: "Behold the power of cheese!"
UPDATE: It's back down to $18,000. Perhaps we should see if Ann Coulter's face is on there too?